Privacy policy
 
Data protection

We have drawn up this data protection declaration (version 01.12.2019) in order to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, as is the case on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as

    the address (URL) of the web page accessed
    Browser and browser version
    the operating system used
    the address (URL) of the previously visited page (referrer URL)
    the host name and IP address of the device from which access is made
    date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.
According to Article 6 paragraph 1 f DSGVO (Legality of processing), the legal basis is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.
Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used, so that you can better understand the following privacy policy.
What exactly are cookies?

Whenever you surf the Internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is not to be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are also cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data may look like this:

    Name: _ga
    Expiry period: 2 years
    Usage: Differentiation of website visitors
    Example value: GA1.2.1326744211.152311116588

A browser should support the following minimum sizes:

    A cookie should be able to contain at least 4096 bytes
    At least 50 cookies should be able to be stored per domain
    A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you are asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.
How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, to only partially allow them or to deactivate them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. The procedure varies from browser to browser. The best thing to do is to search the instructions in Google with the search term "Delete Chrome cookies" or "Disable Chrome cookies" in the case of a Chrome browser, or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
What about my privacy?

Since 2009 there are the so-called "Cookie Guidelines". This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, within the EU countries there are still very different reactions to these guidelines. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentations, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.

If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient; you will find our contact details in the imprint.
Rights according to the data protection basic regulation

In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

    Right of rectification (Article 16 DSGVO)
    Right of deletion ("right to be forgotten") (Article 17 DPA)
    Right to restrict processing (Article 18 DSGVO)
    Right of notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 DPA)
    Right to data transferability (Article 20 DSGVO)
    Right of objection (Article 21 DSGVO)
    Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Newsletter Privacy Policy

When you register for our newsletter, you provide us with the personal data mentioned above and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from our newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data stored with the registration for the newsletter.
Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies for this purpose.
Cookies from Google Analytics

    _ga
        Expiry period: 2 years
        Usage: Differentiation of website visitors
        Example value: GA1.2.1326744211.152311116588
    _gid
        Expiration time: 24 hours
        Usage: Differentiation of website visitors
        Example value: GA1.2.1687193234.152311116588
    _gat_gtag_UA_<property-id
        elapsed time: 1 minute
        use: Used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
        Example value: 1

For more information on terms of use and privacy, please visit http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.
Pseudonymization

Our concern in terms of the DSGVO is the improvement of our offer and our web presence. Since the privacy of our users is important to us, the user data is pseudonymised. Data processing is carried out on the basis of the legal provisions of Art 6 EU-DSGVO paragraph 1 lit a (consent) and/or f (legitimate interest) of the DSGVO.
Deactivation of data collection by Google Analytics

Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.

You can prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

 
Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

    Instagram Privacy Policy: https://help.instagram.com/519522125107875
    For YouTube the Google Privacy Policy applies: https://policies.google.com/privacy?hl=de
    Facebook data policy: https://www.facebook.com/about/privacy
    Twitter privacy policy: https://twitter.com/de/privacy

YouTube Privacy Policy

We use YouTube on this page of the video service, the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

By calling up pages on our website that have integrated YouTube videos, data is transmitted to YouTube, stored and evaluated.
If you have a YouTube account and are logged in, this information is associated with your personal account and the data stored in it.

You can find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
Google reCAPTCHA Privacy Policy

Our primary goal is to ensure that our website is as safe and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam, we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check it. With Google's reCAPTCHA we usually do not have to bother you with such puzzles. In most cases it is sufficient to simply check the box to confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to check the box. How exactly this works and especially which data is used for this purpose, you will learn in the course of this privacy policy.

The legal basis for the use is article 6 (1) f (legality of processing), because there is a legitimate interest to protect this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is an automatic turing test that is designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human makes the distinction between bot and human. With Captchas this is also done by the computer or a software program. Classical captchas work with small tasks, which are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before you enter the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our site. Bots or spam software of various kinds may safely stay at home. That is why we do everything we can to protect ourselves and offer the best possible user-friendliness for you. For this reason we use Google reCAPTCHA from the company Google. So we can be pretty sure that we remain a "bot-free" website. Through the use of reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are really a human being. reCAPTCHA therefore serves the security of our website and, as a consequence, your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is stored by reCAPTCHA?

ReCAPTCHA collects personal information from users to determine whether the actions on our website are actually human. This means that the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always truncated within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with any other data held by Google unless you are signed in to your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data which, to our knowledge, are processed by Google.

    Referrer URL (the address of the page the visitor comes from)
    IP address (e.g. 256.123.123.1)
    Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
    Cookies (small text files that store data in your browser)
    Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
    Date and language settings (which language or date you have preset on your PC is stored)
    All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
    Screen resolution (shows how many pixels the image consists of)

It is indisputable that Google uses and analyses this data even before you click on the "I am not a robot" checkbox. With the Invisible reCAPTCHA version even the ticking is omitted and the whole recognition process runs in the background. How much and which data Google stores exactly, you will not learn from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version

Name: IDE
Expiry period: after one year
use: This cookie is set by DoubleClick (also owns Google) to register and report a user's actions on the website in handling advertisements. In this way the advertising effectiveness can be measured and appropriate optimisation measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311116588

Name: 1P_JAR
Expiry time: after one month
use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Usage: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored at domain google.com.
Example value: U7j1v3dZa3111165880xgZFmiqWppRWKOr

Name: CONSENT
Expiry date: after 19 years
use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes, to verify users, to prevent fraudulent use of login information and to protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: NID
Expiry time: after 6 months
use: NID is used by Google to match ads to your Google search. Google uses the cookie to "remember" your most commonly entered search queries or your previous interaction with ads. So you can always get customized ads. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
Example value: 0WmuWqy311116588zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiration time: after 10 minutes
Usage: Once you have checked the "I am not a robot" checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user decisions.
Example value: gEAABBCjJJMXcI0dSAAAANbqc311116588

Note: This list cannot claim to be complete, as experience has shown that Google changes its choice of cookies again and again.
How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google's differing privacy policies apply.
How can I delete my data or prevent data storage?

If you do not want any data about you or your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311116588.

So when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn more about reCAPTCHA on Google's web development page at https://developers.google.com/recaptcha/. Google will go into more detail about the technical development of reCAPTCHA, but you will not find detailed information about data storage and data protection issues there. A good overview of the basic use of data at Google can be found in the company's own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Source: Created with the privacy generator of AdSimple in cooperation with slashtechnik.de

 

Status December 2019

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